Feb 12, 2026
That’s the goal.
Here’s exactly how I’m building it.
I walk through:
→ The “Four Fours” framework
→ How I structure client acquisition
→ The math behind pricing and capacity
→ Why I keep the team small on purpose
→ What destroyed my last company (and how I’m avoiding it)
This isn’t about...
Feb 5, 2026
Big revenue. Tiny profit. Burned out founder.
That’s the dirty secret behind most “successful” coaching businesses.
James Kemp and I break down why scaling the wrong way destroys your margins AND your life — and what to do instead.
We cover:
→ Why more revenue often means less profit
→ The CEO doom loop...